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PrestaShop Features Reviews

April 22, 2012

Confuse about what open source ecommerce software to use for your online stores? No Worry, because in this article i review about prestashop features. Prestashop is one of the best open source ecommerce software that already uses to build more than 100000 online store around the globe.

prestashop features

PrestaShop is a free, secure, and open-source e-commerce platform. This means, PrestaShop can be downloaded, distributed, and modified by anyone for free. So, what are the excellences of PrestaShop which makes it as a leading e-commerce platform? Let’s take a look at some of PrestaShop’s features review.PrestaShop comes with over 275 integrated features to assist small to medium business owners anywhere on earth. Such as catalog management which allows you to manage your inventory with unlimited products, user friendly site management which gives you an ease to manage your site. Meanwhile, the ease of product display options provides customers with numerous options to view the desired products.Another excels of PrestaShop feature is translation. Within 150 countries of community members, one PrestaShop store will possibly translated into 41 languages. Equipped with geolocation, you are allowed to filter your content according to the origin of your customers. For example, you can display certain product for selected countries.

When it comes to payment, PrestaShop is integrated with various types of payment options, thus business owners can install a desired payment option with just one click. PrestaShop is also integrated with major carriers. Thus, customers will be provided with credible shipping services.

As marketing strategy has become a matter which owner should be focusing about, this platform is also offers a variety of built in marketing features from automated follow-up emails, newsletter subscriptions, to vouchers and coupons offer. Not only direct marketing strategy, PrestaShop is also equipped with one of the best marketing form, Search Engine Optimization (SEO), simply by placing high trafficked keyword in site tags. This feature contents adjustable URL, dedicated URL and tags for each product.

Beside marketing strategies, monitoring your customer visit is also important for your online business. Using PrestaShop will allow you to analyze your customers’shopping habits through its analytics and reportingfeature. You can track your customers’ locations also view their profiles, track the orders and sales, monitor your catalog statistic. At the end, the affiliate statistic will sum up will help you to follow who’s sending the most traffic every day. This feature will certainly optimize your monitoring effort accordingly.

To convert your current online store using PrestaShop, you have to download the software, then you can download PrestaShop themes from PrestaShop developers websites. Some of them are available for free. However, you can also try to use custom PrestaShop themes which usually available by order.

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